INSIGHT

Marketing Research and Brand Performance Management

Our experience in informing brand strategies started with products in the Pharmaceutical industry and has since supported and informed the performance of FMCG brands, cosmetic brands, the hospitality industry (timeshare facilities) and more recently corporate enterprises in the construction industry.

Our services include modules of research designed to meet Business Needs and Brand Alignment whilst informing Brand Strategy, namely:

  • Customer Satisfaction Assessment - 5 Touch-point Model

  • Brand Health Assessment - Brand Strength and Brand Stature Dimensions

  • Brand Mapping - Internal Positioning and Performance

  • Competitor Mapping - External Positioning and Performance

  • Value Proposition Assessment - Internal (EVP) and External (CVP) Assessments

  • Design Alignment (Equity Balance) - Packaging and Concept Development Assessments

  • Informing Innovation and Concept Ideation

  • Conjoint Analysis - Trade-off weightings and Design direction

  • Consumer Behaviour in product and service categories - “deep dives” and “dipsticks”

  • Statistical Data Modeling

  • Business and Marketing Strategy

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