Insight

Marketing Research and Brand Performance Monitoring & Management

Our experience in informing brand strategies started with products in the Pharmaceutical industry and has since supported and informed the performance of FMCG brands, cosmetic brands, the hospitality industry (timeshare facilities), construction and more recently for major corporate entities and their not for profit companies (NPC) in the social industry impact.

Our services include modules of research designed to meet Business Needs and Brand Alignment whilst informing Brand Strategy, namely:

Customer Satisfaction Assessment - 5 Touch-point Model
Brand Health Assessment - Brand Strength and Brand Stature Dimensions
Brand Mapping - Internal Positioning and Performance
Competitor Mapping - External Positioning and Performance
Value Proposition Assessment - Internal (EVP) and External (CVP) Assessments
Design Alignment (Equity Balance) - Packaging and Concept Development Assessments
Informing Innovation and Concept Ideation
Conjoint Analysis - Trade-off weightings and Design direction
Consumer Behaviour in product and service categories - “deep dives” and “dipsticks”
Statistical Data Modeling
Business and Marketing Strategy
Social Impact Assessment - Monitoring impact of social programs on sustainable development goals (UNSDG's) in longitudinal studies
Ethical Investment - evaluation of corporate values and alignment to Environmental and Social Governance (ESG) global metrics.